From many, one
The Situation:
Best known for their iconic teal color, the Aurora Healthcare brand is well established in Southeastern Wisconsin. As one of the firms working on Aurora marketing communications materials, Street Cance Creative was usually assigned projects that promoted specific services, clinic or hospital locations, new technologies, or specific physicians. Our challenge was to implement communication strategies within their strict branding standards.
Our Approach:
Within the framework of their branding standards, we continually provided individualized creative solutions for a variety of projects that would engage the target audience and clearly communicate Aurora’s message.