Total Corporate Rebrand
The Situation:
JARP Industries, a custom hydraulic cylinder manufacturer, had been providing superior products and services to OEMs for decades. Through the years, they relied on word of mouth to expand their business. New leadership wanted to accelerate growth by communicating the many advantages of their products, services and company more effectively among its markets.
Our Approach:
After getting to know JARP and learning its growth objectives, Street Cance Creative developed an overall marketing communications plan. The plan, complete with strategies to achieve those objectives, included a total rebranding program.
From their new logo and responsive website to their lobby presentation and eBlasts, their new brand not only reflects the high quality of the JARP organization and its products and services, but positions them more clearly within their marketplace.